Meet the team


About us

e-bate started as a team of rebate management specialists and software developers at an award-winning IT consultancy. Our team specialised in building bespoke rebate solutions for companies that could not find a solution to fit their needs. 

Rather than re-invent the wheel for each client, we recognised that there was a gap in the market for an intelligent rebate management solution that married end to end management with the clients’ processes.  In 2018, e-bate was born.  Its purpose being to deliver a full end to end SaaS rebate management solution that offers a seamless user experience with intelligent tools to run your rebate program your way. 


Our leadership team has over 47 years of combined rebate management experience, so you can guarantee that you will always receive class-leading customer support. 

Our team, tool and techniques are what set us apart from our competitors:  We combine strategic advice from our rebate professionals with client-centric processes and a technology-powered intelligent rebate management solution. 

Meet the team below. 


Leanne Bonner Cooke
Leanne Bonner-Cooke MBE
Founder and CEO
Sandy Reid
Sandy Reid
Investment Director
Mark Hurley
Mark Hurley
Spence Knudson
Chief Finance Officer
Matt Russell
Matt Russell
Board Advisor
Tom Williams
Tom Williams
Chief Revenue Officer


Louise Stovell
Finance Director
Padmaja Sampath
Padmaja Sampath
Head of Engineering
Naomi Fiddes-Baron
Naomi Fiddes-Baron
Head of Customer Success
Charlotte Clifton
Charlotte Clifton
Head of Product
Nikoletta Fiedler
Nikoletta Fiedler
Head of Support
Dan Wilkinson
Dan Wilkinson
Head of DevOps
Gurudatt Sa
Gurudatt Sa
Head of QA
Lewis Cooper


Lewis Cooper

Business Development Manager

This is Lewis, one of our BDMs who’s always ready to motivate the team!  

Lewis has been with e-bate since Spring 2022 and has been busy making connections and engaging with clients, creating a pipeline to be proud of. 

We love Lewis’ enthusiastic approach to the job and his friendly outlook – with a past career in entertainment he sometimes even breaks out into a routine to make us all laugh which is great for the office atmosphere! 

Lewis enjoys weekends walking with his beautiful pooch, Winston, and a gin and tonic to relax with around an open fire at home.   


e-bate were listed as one of BusinessCloud's FinTech 50 2022. Businesscloud’s FinTech 50 poles tech firms who are paving the way in the industry, and this year the final ranking was decided with over 1700 reader votes and an independent judging panel.
We were shortlisted in the KPMG Tech Innovator in the UK 2022 awards. These prestigious awards recognise digital disruptors in the technology space, awarding winners with KPMG Private Enterprise Access - a bespoke programme designed for scaling businesses.
The e-bate team were delighted to receive the award for Excellence in Innovation at the LeicestershireLive Business Awards 2020/21! The Excellence in Innovation Award celebrates a company that has made strides in their field, be it creating or introducing something new within the industry, while continuing to strengthen the regional economy.
Not only revolutionising rebate management but winning awards for it too - e-bate has been announced as winner of the 'One To Watch' category in the Network Computing Awards 2020.


e-bate is a proud supporter of British Heart Foundation, a charity that supports research into heart and circulatory diseases. Heart disease affects our team directly and so raising money for this charity is very important to us.

Download our Free guide for all Procurement, Finance, Sales and Commercial Teams who want to navigate the challenges of rebate management – successfully

Our Partners

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Microsoft Azure
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Revolutionising the rebate process


Whatever sector you're in, we can help.

We cover the whole supply chain from manufacturing and
distribution through to wholesale and retail

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Leanne Bonner-Cooke MBE

Founder and CEO

With a passion for business transformation using innovative software, e-bate Limited was Leanne’s brainchild after seeing the potential for the solution across multiple industries globally.

Prior to launching e-bate, Leanne was founder and CEO for Evolve-IT Consulting Ltd, a software development and consulting business. With a strong and a determined drive for business improvements through technology, Leanne has developed an award-winning business and was awarded an MBE for Services to Women in Business in 2018 as part of the New Year Honours list. With over 20 years’ experience in senior roles in the technology sector, Leanne has also been awarded the title of Businesswoman of the Year, in 2015 and 2017 and has successfully brought business software and services to corporate customers on a global scale.

Leanne lives in Leicestershire with her husband Tom and their dog, George. The three of them enjoy long walks in the countryside and holidaying anywhere where there is adventure to be had!