Case study

World’s largest tyre manufacturer

Bridgestone is a key regions subsidiary of Tokyo based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. The Corporation and its subsidiaries employ over 140,000 people around the world, operating 178 plants in 25 nations and sell products in more than 150 countries.

The Challenge


Bridgestone UK and Nordics had a problem with trade agreements being processed manually. This involved the creation of hundreds of trans agreements over a 4-6 week period between November and January. This manual process put a huge stain on the Finance team who were manually dealing with queries and manually adjusting invoices or issuing credit notes.

The process was neither auditable or transparent and resulted in a huge number of errors and increased workload on many aspects of the business. As a consequence, the customer experience was very poor.

Due to the manual nature of the solution, there was an inability to react to market changes quickly enough.

The Solution


The e-bate calculation engine, together with a bespoke front end, provided a complete and automated end-to-end platform that worked alongside the existing ERP system (SAP).

e-bate handled everything from the initial creation of the budget, digital creation and issuing of the trade agreement, re-negotiation, workflows and approval – to the final version with a digital acceptance by the customer.

The solution is being utilised in multiple counties across Northern Europe.

The Results


e-bate provided increased visibility with all agreements available for review in a single source, which were digitally accepted by the customer.

All agreements have a full audit trail, with every change recorded.

The automated approval process reduced processing from weeks/days to hours/minutes. With output files to SAP, less manual interventional was required, with improved accuracy. All trade agreements were consistent within an agreed legal framework, leading to best practice. e-bate ensured greater transparency, mitigated risk and provided protection for both the customer and the business.

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2,912 customers across 6 countries
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61,571 Terms
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82,987 Nett Prices
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2,846 changes annually through the approvals workflow

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Chris McHale

Head of Operations

From QA Engineer and Software Developer to Researcher and Senior Technologist, our Head of Operations, Chris, has many years of experience in the technology sector.  

As Head of Operations at e-bate, Chris manages the DevOps and support teams, whilst looking after the IT and Facilities too.

Chris doesn’t just get his kicks from sorting out everything operational, he also makes hand-made leather wallets using his leatherworks skills, and enjoys a spot of archery, gaming, reading, and going to the movies! With a wife, 2 kids, 2 cats and a dog, we’re not sure how he fits it all in…!